The scale and speed at which innovative business models are transforming the marketplace is unprecedented. However, the Basic Building Blocks remain constant for all businesses.
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Based on the work of Alex Osterwalder, The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. The Canvas is a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances.

The Canvas assists firms in aligning their activities by illustrating potential trade-offs. The Business Model Canvas was initially proposed by Alexander Osterwalder based on his earlier work on Business Model Ontology, and popularized in the best-selling book, Business Model Generation (2010)

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People learn using a variety of methods and frameworks to comprehend, organize, and retain information. Visual thinking makes use of drawings, symbols, diagrams, images, charts, and visual metaphors to understand, learn and communicate.

Visual thinking is a powerful tool that helps teams, customers, vendors and partners understand complex adaptive systems (aka. business models) and decide what to do next.

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When you are able to use simple visuals and verbal storytelling together, you connect to an audience in a way that makes ideas more concrete and learning more engaging.

For example, in this video, business model innovator Alexander Osterwalder use real-time visual facilitation skills to explain how to map out a value proposition in front of a live audience.

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The task of generating new ideas should not be left exclusively to those typically considered “creative”. Ideation is a team exercise. In fact, successful Business Model Innovation requires the participation of people from across the entire organization. Simple, yet effective techniques can make your facilitated Business Model Design session feel effortless, efficient and effective.