This is a continuation to our story, The Great Unbundling. In our last scene, you were helping Your New Friend, a kind but lost business owner struggling to understand his business model and explain it to you.

In my work, I am privileged to travel the world and meet with many talented entrepreneurs, CEOs, innovators, and business managers. And, no matter where, I hear the same claim: “My business is special.”  

If there is one thing any business owner knows: Things can get quite messy, quite quickly! Fortunately, we have the Business Model Canvas which can help us do three things: